I Spit On Your Grave, in both its 1978 and 2010 incarnations, is a horror film with a deceptively simple premise: a woman named Jennifer Hills retreats to a house in the middle of nowhere all by herself, is sniffed out and raped by locals and then exacts murderous revenge on them. I say that it's deceptively simple, because what sounds cut and dry has been the fodder for 32 years of debate -- is the film merely an excuse to depict a prolonged and brutal group rape sequence with tit-for-tat redemption thrown in to obscure the exploitation, or is it a feminist statement of the enduring strength of woman? (The original film's director, Meir Zarchi, has always contended the latter reading was his intent...although maybe that's more lip service to get him off the hook.)
In the spirit of this discourse, a friend, writer and hip-hop aficionado whose opinion I respect very much, Sean Fennessey, and I discussed the newly released remake, which comes at an unsettling time. With the release of this film, the controversy over a Pitchfork writer casually dropping the contrived genre name "rape gaze" in his review of Salem's King Night and World Star Hip-Hop's posting of a cell-phone video in which VH1's Tough Love star Taylor Royce appears to be sexually violated while passed out in a hotel room, it's been a disturbingly big week for rape in pop culture. (That Taylor Royce video, incidentally, has since been removed, though its page is still up, proving that World Star Hip-Hop is too dumb to be as slimy as posting the video initially suggested. I don't expect that or any site to have many standards, but I also didn't realize it was a vehicle for atrocity.) Two white guys investigate ("investigate") what the hell is going on below...
Rich: Our screening of I Spit on Your Grave was an EXPERIENCE. Watching a remake of a grindhouse movie in a renovated grindhouse theater -- the AMC Empire in Times Square -- in the middle of the day with a vocal, frequently laughing audience really added another dimension. And we didn’t need special glasses or anything.
Sean: Sort of a great one in that we saw this film in the middle of a Monday afternoon with no more than seven other people.
Rich: We were among enthusiasts!
Sean: They were all evil in delightful tourist-y ways.
Rich: Revenge enthusiasts!
Sean: To their credit, they totally got all the jokes. They knew when to laugh and when to shriek. You and I didn't laugh much though.
Rich: Did you hear the old one about the guy who was taped to a tree and had hooks put through his eyelids to keep them open so crows could peck out his eyes after they were smeared with fish guts? We didn’t laugh ‘cause it wasn't not funny! That Real World Los Angeles/sexual harassment reference may sound like a joke, but seriously, it wasn't not funny.
Sean: The set pieces were basically wonderful. Really creative and about 10x smarter than the rest of this movie.
Rich: You mean the Rube Goldberg-esque torture schemes? This movie could have been titled Saw Sex. Did you think it was otherwise dumb?
Sean: Not so much dumb as dull.
Rich: You know, I actually appreciated that. Torture porn, by definition, is devoid of suspense. I appreciated director Steven R. Monroe’s attempt to inject that here.
Sean: Well, it shared the plodding pace with the original. But it has none of the oddness. I'm not necessarily looking for narrative. Just something in the way of a conversation I enjoy. Watching the original you get the sense that Meir Zarchi is sort of a comedian. Steven Monroe seems like just another dude who loves these movies.
Rich: That’s interesting. Talk about the sense of comedy of the first one. It's been a while since I've seen it, and that's a surprising observation.
Sean: For starters, the mentally disabled character is straight Jerry Lewis. It's slapsticky. He has pratfalls, he wears dork glasses, a silly hat. Zarchi seems to be mocking an archetype that barely even existed at that point--the local retard.
Rich: Oh yeah. I mean, that’s cheap cheap cheap comedy, but you could certainly find some kind of relief there if you were so inclined. This remake was devoid of comic relief.
Sean: Well, depends how you feel about lye melting skin.
Rich: That is true. I thought that was a Fulci reference.
Sean: Probably! Did you find yourself enjoying the first 2/3rds?
Rich: Of course not! I didn't enjoy it at all! But I did appreciate it.
Sean: What worked best?
Rich: The overall bleakness.
Sean: It was despairing.
Rich: It's as hard to watch as a movie about brutal gang rape should be. At least, it’s hard to watch as far as the action goes – in stark contrast, it also looks great, like a love letter to the deciduous forest. Also, I feel like this movie places at least a bit more ambiguity on culpability. Maybe that’s what worked worst.
Sean: That seemed like your first instinct walking out.
Rich: It's not saying, "She deserved to be raped," but there seems to be a lot of suggesting like, "Well, if she hadn't done that, maybe it wouldn’t have happened."
Sean: She seems more vicious in this version. I thought her mocking [her to-be-rapist] Johnny's advance at the beginning weirdly set a precedent for her lack of innocence.
Rich: Yes! She was savvy!
Sean: In one way, that's impressive, she's not some wallflower. But in another, it makes her a classic "hot girl."
Rich: Also complicating things was her knocking over a barrel of water on him during their first meeting at the gas station. It was kind of like, "Well, you could see how he'd be pissed off..."
Sean: "She deserved it."
Rich: Right. This version suggests that more than the first.
Sean: Really muddled message there.
Rich: Yes. And really, the first half of the movie is just a series of bad moves on her part. Take her renting a cabin in the woods by herself. Thirty-two years of horror cinema have occurred since the original I Spit on Your Grave to show what a bad idea that is. Seriously, would you do that? I sure as hell wouldn’t. And then there's running by yourself in unfamiliar woods. And checking out an abandoned house that's even scarier than the one you're staying at. And investigating strange noises. And saying, "Hello?" into the darkness. And what about her defense tactic once invaded: "My boyfriend's on the way"? That alone made it much more difficult to give this movie the feminist reading that many did the original.
Sean: There was too much convention in the beginning, for sure. The original doesn't have much of that. It feels more alien. Did you think there was any intentional philosophy at work other than, "How rad is this kill scene, bro," in the last half, after she is done being brutalized and seeks her revenge?
Rich: I think it's intended as catharsis for the viewer. However, it’s a lopsided payoff. If we're following the supposedly gritty realism of the first half, it makes little rational sense. There’s no gritty realism in having your raped woman character turn into a strange amalgamation of a Japanese ghost girl and Jigsaw.
Sean: I don't understand why they humanized the sheriff character at all.
Rich: Oh! I loved that, actually!
Sean: He's shown with a pregnant wife, and an "angel" daughter.
Rich: I loved that he got that call from his daughter during the rape. That felt really real – like a cheater who misses his loved one’s call because he’s busy fucking someone else.
Sean: And he seems to be really hard-working! When the sheriff blurts, 'I'm a God-fearing man," I weirdly felt a pang of sadness for him. I know I shouldn't, but it was complicated in a way that these things typically aren't. That's mostly indefensible, but I'm accustomed to absolutes.
Rich: That's another layer of the ambiguity.
Sean: Maybe it was better than I thought?
Rich: That Monroe humanized the sheriff and made him at least slightly harder to hate. Also notable is the fact that at least two of her rapists are hot – I know you can’t relate, but Jeff Branson is a good-looking, nicely proportioned Hollywood beauty. That complicates things. I’m not saying rapists can’t be conventionally good-looking, but it certainly makes him harder to hate than if he appeared to be out of The Hills Have Eyes. Monroe's giving us less to work with than someone taking an adamant moral stance would. But about the discord between the realism-obsessed first half and the fantastical second, the thing is that Jennifer becomes not just monstrous as her attackers (which is maybe understandable), but also just as stupid (which is ridiculous). The element of the video camera is new to this version, obviously. And look, when you're beat and raped senselessly, maybe you can't be counted on for strict logic.
Sean: The video camera is pretty lame, I thought.
Rich: But when you have evidence, you take it to the authorities. And not the rapey local sheriff, the actual authorities. She had that choice -- legal revenge was an option with the irrefutable evidence she had, unlike in the first, when her only seeming outlet was to take justice into her own hands. But instead, the 2010 Jennifer lashes out with violence AND ALSO TAPES IT. Dumb. How could you root for her?
Sean: I was trying to figure out if there was any way she could have copied the tape and sent the sheriff a dupe. Literally a month passes between rape and revenge.
Rich: Oh yeah, that's totally what I thought happened.
Sean: It seems more plausible that she didn't. We're led to believe she lived in the woods subsisting on fried rat for 30 days. Which, why? And if that's true, where'd she get the jeans she's wearing when she tortures them? I realize I'm parsing something that needn't be parsed, but it speaks to this weird collision of realistic empathy and standard-issue splatter flick.
Rich: That's the biggest problem with this film from a formal perspective -- it wants things both ways. I don't see a problem with depicting heinous acts on film, and if you're going to do a movie about rape, it seems almost disrespectful to whitewash and sugarcoat it. Show people how fucking disgusting it is. Torture them with bleakness. But maintain that level of realism, or it all starts to feel like it's for fun. And this movie wasn't fun.
Sean: Save the whole fish hook thing.
Rich: It really struck me that she was doing this torturing for us, in the whole it's-only-a-movie sense. It wants you to invest emotionally (and cringe) but at the same time, feels self-consciously cinematic.
Sean: It was too performative, especially for a movie that seemed to be working hard to show a dark vision of the worst thing anyone can do to a person.
Rich: Right. But at the same time, that does speak to me somewhat, even if it's convoluted in this case. I don't really attend horror cinema for the visceral experience. I watch it AS CINEMA to see how it's going to try to freak me out. I've been saying, "It's only a movie..." all my life. And that's where I find Ebert's criticism to be faulty.
Sean: He's programmatic about the phoniness of the politics. He famously hated the original, and defied the notion that it was even slightly feminist. The very act of portraying rape immediately made it vile to him. He echoes some of that in his review of the remake. But the case for the original -- the director's chosen title was The Day of the Woman -- at least exists. It's arguable.
Rich: To act like it wasn't capable of starting a dialogue is just disingenuous. "The audience is very, very quiet. Some share Jennifer’s terror. Some, I am afraid, may be aroused or entertained by it." That's from his most recent review. You could beat off to anything. You could beat off to Toddlers and Tiaras or Sesame Street. That's not those shows' fault!
Sean: Right, and it's all a matter of context. Enjoying her terror is different from watching her get raped. Being scared is a legitimate aphrodisiac. Though, again, rape is not. Rich, it's probably important that I ask: Is there any more you want to share about Toddlers and Tiaras?
Rich: I'm saving it for the book. But you know what I mean. The idea of there being one emotional interpretation for a thing is just so...weird for someone who's essentially paid to be emotional. "There is no reason to see this movie except to be entertained by the sight of sadism and suffering." That's from this first review.
Sean: Wrongheaded for a guy who has been good about celebrating seedy culture in the past.
Rich: Yeah, for the guy who wrote Beyond the Valley of the Dolls, which, I think was referenced, by the way, in the Spit remake. (“Marijuana cigarettes!” is a refrain of the sheriff.) Maybe that’s a wink at Ebert?
Sean: From other Ebert reviews: "If you think being addicted to cocaine is wonderful, then Scarface is the movie for you, a-holes!" "Do you like murdering deer? Enjoy, Bambi, sadists!" "Do corporate malfeasance interest you? Then you will 'like' The Social Network."
Rich: How do you feel about rape as a taboo? That the mere mention of it gets people upset? I'm referring to Rapegazegate, of course.
Sean: It's a tough one, obviously. Of course rape is loathsome. Everyone knows this.
Rich: Right. And anyone with so strong of a reaction that they can't bear mention of the word probably has reasons that make him or her entitled to it. So even in extreme cases, there's a need for sensitivity. But clearly, no one is pro-rape, except rapists, and even some of them are at least conflicted, I’d presume.
Sean: But as a dramatic tool, it's obviously useful. As subgenre title, it's a joke. And it was meant to be a joke.
Rich: Also, isn't "rape gaze" a thing? : Not two minutes into I Spit on Your Grave, there is rape gaze. I mean, as a phrase, it’s descriptive. It's also a clever pun on “shoe gaze.” And yes, obviously a joke.
Sean: Well, it gives you a sense of something. But as a rule, microgenre names are idiotic. We just escaped the tyranny of chillwave. People actually say "chillwave " out loud.
Rich: Yeah, I don't get that. I don't hate "witch house," though, since Salem invented it themselves probably with a similar irony in mind.
Sean: It's also weirdly more evocative. Like, if the witches from Macbeth made music, they might make that Salem album.
Rich: With sizzurp in their cauldron. That album is Dummy '10 to me.
Sean: The alarming thing to me about Salem has little to do with rape -- it's race.
Rich: Just like with Portishead, though, right?
Sean: I don't usually think of them together, but they have a lot in common.
Rich: I mean, I guess those were less examined times, but there'd be a debate on appropriation if Portishead came out today. Or rather, if the Internet were what it is in '94. Just as they took hip-hop loops and extrapolated them for maximum bleakness, so do Salem with Southern hip-hop.
Sean: It's not so much appropriating sound or voice as it is misinterpreting what those things mean. Salem's album is intentionally dark, bordering on openly misanthropic. And it seems obsessed with Screw and Three 6 Mafia and Gucci Mane and a vision of rape that to an outsider seems like "Devil's music." But that is definitely not the goal of any of that. It is party music, or club music, or drinking music, or even lonely music. But it's got little to do with the insular creepiness of Salem. And while I'm not against the mashing of two disparate sounds at all, I'm against reframing without context to white kids who don't know any better.
Rich: That's interesting, and in many cases so right on the mark. But plenty of Southern hip-hop is really, really dark. I mean, Birdman had a radio hit about murder.
Sean: Well, it depends on what you mean by “dark.”
Rich: I mean being pro-murder is dark!
Sean: That is true, but there's a looseness with murder in rap. He "killed" the game, etc. This is a more supernatural evil we're talking about, like a monster raping an innocent woman while jamming a Big Moe album.
Rich: But isn't "What Happened to that Boy" literally about killing a snitch?
Sean: It's not that it isn't. It's just that people don't feel that when they listen to it.
Rich: But it’s there and Salem tease that element out to its extreme and adding layer after grim layer of atmosphere. There is Jeezy stuff that sounds straight up gothic to me.
Sean: Give me an example.
Rich: I was always really impressed with how heavy The Inspiration is. “The Realest” is so hard, and “Streets on Lock” features a funeral organ! I feel like Salem took that album title literally.
Sean: Right, but the first lyrics are about cars! It goes both ways. "What Happened To That Boy" sounds like Fat Tuesday in N.O. Jeezy raps mostly about drugs and wealth and power.
Rich: I'm convoluting things a little here. I guess I mean to say that Salem skim Southern hip-hop for its grimmest elements. Scary-ing up already brooding music sounds like a natural progression. It’s at least a rational bend in the river. Lyrically, I do think that there is enough violent material in hip-hop to work with. I mean "a looseness with murder," is indicative of a lot, even if it isn't explicitness ABOUT murder.
Sean: You're right.
Rich: I just appreciate King Night as a whole. I fucking love it. It's so settled into its sound but so willing to explore it. Electronic albums like this are few and far between to me -- and they were commonplace in the '90s. I don’t know if I’d be as wild about it without that nostalgic association I’m drawing, but I always say that nostalgia is a narcotic. If you're slanging that kind of brick, I'm buying.
Sean: Maybe the violence in rap is endemic to me, and with Salem it feels like poaching. Unearned.
Rich: I'd have a hard time arguing otherwise in that respect.
Sean: It sounds really big and impressive. But that's as far as I go.
Rich: That's further than I expected.
Sean: As soon as I think about it--though I recognize that may not be the point--it loses me. Kinda like I Spit On Your Grave.
Rich: What do you mean?
Sean: As set pieces, the ending is fun. As any sort of morality tale it's a disaster. It's possible to openly dislike her brutality at the end. The only thing you admire is her cleverness, but even that is eradicated by videotaping the whole thing.
Rich: She used the powers that she got from being raped for bad instead of good.
Sean: Well, maybe. Ultimately, they're for good, because those were bad dudes. But the means was probably damaging in its own right.
Rich: But maybe now she'll get arrested for torturing them, especially since there’s a document of it?
Sean: Hard to know how someone lives after a month like that. That's the movie I want to see.
Rich: Yeah! I think you should write the fanfic!
Sean: The prison drama about the waifish novelist who torture-murdered four bumpkins who raped her.
Rich: It could revive women-in-prison exploitation. I bet Ebert would like that, as long as the tits were big enough. Seriously.
Sean: Caged Heat is a pretty good name for Salem's next album.
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Administracja wypada do nauk ekonomicznych. Od poczatku XX wieku, odkad zarzadzanie próbowano oprzec na naukowych podstawach, az az do lat 60. XX wieku zarzadzanie pojmowane bylo jako czyn kierownicze, obejmujace nastepujace sekwencje postepowania: Programowanie, Organizowanie, Decydowanie, Uzasadnianie oraz Kontrolowanie, nazywane klasycznymi funkcjami zarzadzania. Klasyczne funkcje zarzadzania wyróznil najwyzszy "klasyk" zarzadzania Henri Fayol. Natomiast zespól przekonan zarzadzania zmienil sie od czasu tego czasu radykalnie, dlatego powinno sie ponowic sie do starszej, z wiekszym natezeniem ogólnej definicji: administracja owo zdolnosc czy tez praktyka rozumnego stosowania srodków gwoli osiagniecia wyznaczonych celów.
(Zob. tez: Zarzadzanie, Koordynowanie)
Inne definicje zarzadzania:
Zarzadzanie jest sztuka osiagania zamierzonych rezultatów za sprawa innych ludzi, zarzadzajacy (menedzerowie) osiagaja cele organizacji na krzyz organizowanie pracy innych, natomiast nie przez wykonywanie zadan osobiscie.
Zarzadzanie to dzialalnosc kierownicza polegajaca na ustalaniu celów oraz powodowaniu ich realizacji w organizacjach podleglych zarzadzajacemu, na podstawie wlasnosci srodków produkcji ewentualnie dyspozycji nimi (wg Gilinskiego).
Zarzadzanie to impreza polegajace na dysponowaniu zasobami (wg prof. T. Pszczolowskiego).
Zarzadzanie to asortyment dzialan (planowanie, organizowanie, uzasadnianie, kontrola) skierowanych na zasoby organizacji (ludzkie, finansowe, rzeczowe, informacyjne) wykorzystywanych z zamiarem osiagniecia celów organizacji. (wg Griffina).
Zarzadzanie to porzadkowanie chaosu (wg prof. B.R. Kuca)
W odniesieniu az do organizacji gospodarczych w miejsce slowa administracja uzywa sie czasem terminu zarzadzanie biznesu (ang. Business Administration). Zadanie administracji biznesu ujmuje krótkie okreslenie: "Administracja biznesu ma umozliwic, izby zostalo zrobione to, co ma egzystowac zrobione". Administracja biznesu jest dyscyplina akademicka, i sekwencja uniwersytetów natomiast szkól biznesu nadaje stopien magistra z tej dyscypliny (Master of Business Administration, w skrócie MBA).
Spis tresci
1 Sprawa zarzadzania
2 Mysl zarzadzania w organizacjach
3 Administracja operacyjne - administracja czynnikami konkurencyjnosci
4 Inne podmioty zarzadzania
5 Teoretycy zarzadzania
6 Zobacz tez
7 Linki zewnetrzne
Przedmiot zarzadzania
Podmiot zarzadzajacy nie furt jest tym, jaki wyznacza cele. Przykladem takiej sytuacji przypuszczalnie byc zrzeszenie wojskowa, która ma az do spelnienia okreslona misje, jednak ani kobieta sama, ani jej dowódcy (podmioty zarzadzajace) nie formuluja tej misji. Formuluja tymczasem zadania (co jest do zrobienia) tudziez okreslaja wartosci docelowe (ang. targets), alias wyniki, jakie trzeba osiagnac. Przyklad ów pokazuje, iz organizacja jest srodkiem osiagania celów, natomiast totez jest przedmiotem zarzadzania. Inne typowe przedmioty zarzadzania majace tozsamosc owo gospodarstwo, orkiestra ludzi, jednostka. Tak bywa wypelniaja one klasyczne funkcje zarzadzania, w takim razie - poza wyjatki - powiemy, iz przedmiot zarzadzania majacy identycznosc jest na suma podmiotem zarzadzania.
Z wyjatkiem szczególnych przypadków, jak np. zarzadzanie osobistym budzetem za posrednictwem pojedyncza osobe wzglednie dyrygowanie gospodarstwa w pelni samowystarczalnego, osiaganie zamierzonych wyników zalezy czesciowo od czasu dzialania innych podmiotów. W zwiazku z tym zarzadzanie obejmuje oraz zwiazki (zwiazki) podmiotu sposród otoczeniem.
Kazdy osoba w swym dzialaniu wykorzystuje zasoby. Zasoby sa przedmiotem zarzadzania. Do najwazniejszych naleza zasoby ludzkie (sila robocza natomiast jej kwalifikacje), zasoby finansowe, aktywa materialne (srodki trwale) tudziez trwanie. Niedawno co chwila wiekszego znaczenia w dzialaniu organizacji nabieraja zasoby srodowiska naturalnego oraz zasoby niematerialne (np. licencje, prawa autorskie), madrosc zas zwiazki z otoczeniem spoleczno-gospodarczym zaliczane az do zasobów kapitalu niematerialnego (ang. intangibles, intangible capital). Totez w zarzadzaniu zasobami wyrózniamy najczesciej:
zarzadzanie zasobami ludzkimi,
zarzadzanie finansowe,
zarzadzanie aktywami,
zarzadzanie czasem,
zarzadzanie srodowiskiem,
zarzadzanie wiedza,
Psychologia
zarzadzanie kultura
zarzadzanie relacjami, w zasadzie istotne niedawno zarzadzanie zwiazkami sposród klientem,
zarzadzanie kapitalem niematerialnym,
zarzadzanie problemami,
zarzadzanie konfliktami,
zarzadzanie stresem,
zarzadzanie jakoscia,
zarzadzanie ryzykiem,
zarzadzanie emocjami,
zarzadzanie nieruchomosciami,
zarzadzanie wartoscia firmy - Value Based Management.
Przedmiot zarzadzania w organizacjach
Przeznaczeniem organizacji jest systematyzowanie (porzadkowanie) dzialania jej uczestników w taki procedura, by realizowala swa misje, osiagala pozadane wyniki albo wykonywala swe zadania obok optymalnym wykorzystaniu (zuzyciu) zasobów.
Przedmiotem zarzadzania ogólnego (ang. General Management) jest organizacja jak calosc. Az do zadan zarzadzania ogólnego nalezy zarzadzanie strategiczne, modelowanie struktur organizacyjnych oraz zarzadzanie zasobami ludzkimi tudziez aktywami. Abstrahujac od tego w nowym paradygmacie zarzadzania kladzie sie wysoki nacisk na rzad oraz budowanie kultury korporacyjnej.
Przedmiotem zarzadzania funkcjonalnego sa zadania czy tez autonomicznych czesci organizacji, które nazywamy funkcjami. Wedle jednej sposród definicji (H. James Harrington) stanowisko w organizacji to zespól ludzi wykonujacych to samo funkcja. Najwazniejsza dziedzina zarzadzania funkcjonalnego jest kierowanie operacjami, utozsamiane ongis sposród zarzadzaniem produkcja, a dzisiaj nagminnie okreslane ogólniej jak administracja wytwarzaniem wyrobów a uslug. Teraz wzgledne waznosc zarzadzania funkcjonalnego zmniejsza sie, albowiem w co chwila wiekszym stopniu uzupelniane jest ono a czesciowo zastepowane zarzadzaniem procesowym.
Przechodzenie sposród zarzadzania funkcjonalnego na kierowanie procesowe jest zjawiskiem charakterystycznym w celu wspomnianej zmiany paradygmatu zarzadzania. W tym nowym paradygmacie zarzadzanie operacjami mozna odnosic sie w charakterze zarzadzanie czynnikami konkurencyjnosci.
Zarzadzanie operacyjne - administracja czynnikami konkurencyjnosci
Wyróznia sie trójka klasyczne czynniki konkurencyjnosci: forma, wartosc i roznoszenie. Zapewnienie wymaganej dzieki targ jakosci produktu (wyrobu albo uslugi ewentualnie pakietu produkty+uslugi), kosztu nabycia tudziez uzytkowania produktu oraz wymaganej ilosci, róznorodnosci, terminowosci dostaw produktu tudziez szybkosci realizacji zamówien decyduje o konkurencyjnosci produktu, inaczej o jego atrakcyjnosci rynkowej w porównaniu z innymi produktami. Nie mówiac o czynników klasycznych duzego znaczenia nabieraja w ostatnim czasie takie czynniki, gdy sprawnosc obslugi klientów (ang. Customer Service) tudziez cechy jakosci wykraczajace nie zwazajac na forma konstrukcji tudziez wykonania, np. ekologicznosc tudziez obronnosc produktu oraz procesu produkcji.
Zapewnienie jakosci na metoda standardowy jest zadaniem kontroli jakosci. Dogladanie jakosci jest funkcja organizacyjna. Monitoring jakosci wykonuje swoje zadanie w ten podejscie, iz sposród wytworzonych produktów wybiera produkty spelniajace wymagania a kwalifikuje je jak nadajace sie do przekazania klientowi zewnetrznemu albo wewnetrznemu. Produkty nie spelniajace wymagan zostaja odrzucone dzieki kontrole jakosci zas kierowane do poprawek, do naprawy lub do zlomowania.
Zapewnienie jakosci na badania wspólczesny (w nowym paradygmacie zarzadzania) polega na zapewnieniu doskonalosci procesu wytwarzania a dostarczania. Podstawa takiego postepowania jest teza, iz jesliby robota na kazdym etapie procesu jest wysokiej jakosci, owo na wyjsciu procesu powstaje towar wysokiej jakosci. W praktyce parametry charakteryzujace jakosc produktu musza miescic sie w okreslonych natomiast waskich granicach. Jezeli no tak jest, mówi sie, ze tok jest nieruchomy. Kiedy atoli zostanie stwierdzone, ze którys sposród parametrów jakosci produktu nie miesci sie w zadanych granicach, trzeba poszukac w procesie miejsc, które sa przyczyna defektu, zas nastepny anulowac owe przyczyny. W ów badania realizowane jest sprzezenie zwrotne pomiedzy wyjsciem procesu, oraz miejscami w procesie decydujacymi o jego doskonalosci.
Opisany podejscie sterowania procesem jest istota Kompleksowego Systemu Sterowania dzieki Postac - (ang. TQC - Total Quality Control). W praktyce olbrzymia wiekszosc procesów owo procesy nieciagle. W takich procesach w podobny sposób obróbka, jak natomiast stan produktu na wyjsciu maja nature statystyczna. W odniesieniu az do takich przypadków i w odniesieniu az do procesów biznesowych mówimy o statystycznym sterowaniu procesami (ang. SPC - Statistical Process Control).
Zarzadzanie kosztami na podejscie sztampowy ma na celu redukcje kosztów dzialania organizacji. Dwaj najpowszechniejsze srodki prowadzace do tego to kontroling kosztów polegajacy na narzuceniu dyscypliny budzetowej (patrz: budzet, budzetowanie) wszystkim komórkom organizacyjnym zas czynienie oszczednosci.
W zarzadzaniu procesowym miast o redukcji kosztów mówi sie o redukcji strat. Podstawa programu redukcji strat jest segmentacja strat. W odniesieniu do niektórych procesów natomiast funkcji, takich jak tok produkcji, azali koszty utrzymania ruchu, punktem wyjscia az do klasyfikacji strat jest podzial standardowa (np. siedem rodzajów strat produkcyjnych, tzw. Szesc Wielkich Strat w pierwszym standardzie Total Productive Maintenance, szesnascie glównych strat w drugim standardzie tego systemu). W praktyce najpowszechniejszym przedsiewzieciem majacym na celu redukcje strat jest eliminowanie z procesu wszystkich elementów, które nie przynosza wartosci dodanej, sa marnotrawstwem (patrz Muda). Przedsiewzieciem kompleksowym jest wyszczuplanie procesów (ang. streamlining). Z reguly nie ogranicza sie ono do eliminowania elementów zbednych, jakkolwiek wymaga przeprojektowania procesu. Podstawowa metodologia wyszczuplania procesów, w podobny sposób produkcyjnych kiedy oraz biznesowych, jest inzynieria przemyslowa - metanauka wspierajaca administracja operacyjne, traktowana czestokroc jako samodzielna obreb zarzadzania.
Najprostszy sprawa konkurowania w oparciu o koszty owo rywalizacja cenowa. Na niektórych rynkach, zwlaszcza rynkach profesjonalnych, wysoka oplata produktu jest akceptowana pod spodem warunkiem niskich kosztów eksploatacji produktu i niskich kosztów wylaczenia produktu z eksploatacji. W takich przypadkach artykul konkursowy kosztowo owo artykul o niskim koszcie cyklu zycia.
Dostawa jako skladnik konkurencyjnosci jest wlasciwie wiazka kilku róznych czynników, które - zaleznie od czasu kontekst (gl. odkad obszaru produktowo-rynkowego oraz sytuacji konkurencyjnej) - maja wieksze badz mniejsze autorytet. Do najwazniejszych z nich wypada rzetelnosc dostaw, alias napelniacz za pomoca dostawce obietnic dotyczacych terminu dostawy. Teraz rosnie istotnosc szybkosci dostaw, alias czasu, kto uplywa odkad momentu otrzymania zamówienia za posrednictwem dostawce do momentu dostarczenia towaru na lokalizacja przeznaczenia. Czynnikiem podstawowym jest zapewnienie wymaganej ilosci towaru, jednakze w ramach tego rosnie donioslosc róznorodnosci produktów. Jarmark wymaga gdyz raz po raz z wiekszym natezeniem róznorodnych produktów dostarczanych raz po raz czesciej a w raz za razem mniejszych partiach. Spelnienie tego warunku wymaga elastycznosci systemu produkcyjnego, która jest tym wieksza, im krótszy Chronos a pomniejszy cena przestawiania (przezbrajania - patrz SMED).
Jak wspomniano w góre, stan, cena tudziez roznoszenie nie sa jedynymi czynnikami konkurencyjnosci. Rekojmia pozostalych waznych obecnie czynników konkurencyjnosci odbywa sie w poprzek zarzadzanie srodowiskiem a kierowanie bezpieczenstwem.
Wyszczuplanie procesu na ogól prowadzi w tym samym czasie do jego przyspieszenia.
Prawidlowo prowadzone przeprojektowanie procesu pozwala dochrapac sie naraz redukcje kosztów i poprawe jakosci produktu. Przeprojektowanie radykalne procesów biznesowych to reengineering, jaki praktyczny jest w tym momencie nader nieczesto, skoro radykalizm jego metodologii przynosi w warunkach przemyslowych na caloksztalt wiecej efektów negatywnych, anizeli pozytywnych. Do mniej radykalnych metodologii doskonalenia procesów naleza Business Process Redesigning zas Ulepszanie Procesów Biznesowych (ang. Business Process Improvement).
Inne podmioty zarzadzania
Gospodarka przyswajajaca (zbieractwo, polowanie, rybactwo, pierwotne rolnictwo) wykorzystuje ograniczone zasoby naturalne, dlatego jej celem jest nie nic bardziej blednego akwizycja natomiast eksploatacja tych zasobów, jednak równiez ich asekuracja. Wystepuja tedy owszem niektóre, niezbedne elementy zarzadzania, podczas gdy podzial pracy, planowanie robót gospodarskich tudziez koordynowanie ich tudziez proste czynnosci administracyjne, podczas gdy wpis inwentarza.
W gospodarce pierwotnej (samowystarczalnej) jednakowo gdy w gospodarce przyswajajacej tudziez w wielu formach gospodarki kolektywnej (np. zagospodarowanie dzialów wodnych, system ekonomiczny lesna) praca na calosc nie ma ustalonej ceny, ergo nie musi odbywac sie tu w ogóle administracja finansowe. Nie wystepuje tu kierowanie strategiczne, natomiast administracja operacyjne ogranicza sie do organizacji pracy.
W gospodarstwach rolnych a w najprostszych formach dzialalnosci gospodarczej, gdy drobny kupiectwo, uslugi a wytwórczosc (rzemioslo) wystepuja elementy strategii zas zarzadzania zasobami (poniewaz wystepuje substytucja pracy, kapitalu natomiast energii), administracja jakoscia tudziez zrzeszenie pracy. Kategoria wynikowa jest po tej stronie przychód wzglednie placa, wystepuje zatem administracja zakupami, jakkolwiek nie wystepuje zarzadzanie kosztami.
W gospodarstwach domowych podstawowym zagadnieniem zarzadzania jest zarezerwowanie dochodu zas dysponowanych zasobów pracy tudziez czasu miedzy konsumpcje biezaca (w tym ferie, rekreacja a rozrywka), oszczednosci zas inwestycje w czas przyszly (np. edukacje).
Szczególna dziedzina zarzadzania jest administracja osobiste, którego podmiotem jest jednostka, i przedmiotem na wsio jej budzet czasu. Kierowanie czasami w ciagu artykul wyjscia bierze uswiadomienie sobie za sprawa jednostke hierarchii wartosci dotyczacej tego, co jest w celu niej wazne w jej zyciu. Celem jest racjonalne gospodarowanie od czasu do czasu, tzn. alokowanie go wg priorytetów wynikajacych sposród owej refleksji. Artyzm zarzadzania nieraz bywa równiez istotnym atutem pracownika w organizacji.
Inna szczególna dziedzina zarzadzania sa sytuacje szczególne; wyróznia sie na przyklad zarzadzanie katastrofami, kierowanie konfliktami, administracja kryzysowe.
Historycznie najwczesniejsza, w pelni dojrzala dziedzina zarzadzania jest zarzadzanie terytorialna a panstwowa. Najwczesniej uksztaltowala sie zarzadzanie zamiast (prawdopodobnie w 2 polowie VI tysiaclecia p.n.e.), gdyz miasta powstaly przedtem powstaly panstwa.
Teoretycy zarzadzania
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Opracowano powyzej 2000 definicji public relations<>]. Bazowy projekt zawiera po zupa, Organizacje, realizujaca misje o charakterze publicznym; po drugie,Otoczenie tej organizacji (np. klienci, obywatele, czlonkowie wladz lokalnych); po trzecie, Uklady pomiedzy nimi, okreslone wzajemnymi potrzebami.
Definicja PR róznicuje rozstawienie akcentów np. w kwestii celu uprawiania tej dyscypliny. Autorzy niektórych sposród definicji jako cel postrzegaja uzyskanie poparcia dla dzialalnosci organizacji, oceniajac poklosie dzialan PR glównie sposród jej punktu widzenia. Autorzy amerykanskiego podrecznika S.M. Cutlip, A.H. Center oraz G.M. Broom (1985) definiuja PR jako funkcje zarzadzania, która ustanawia natomiast utrzymuje równoczesnie korzystne okolicznosci pomiedzy organizacja tudziez róznymi grupami jej otoczenia, od momentu których zalezy jej pomyslnosc badz brak sukcesu. "Ojciec PR" E. Bernays definiowal je w strategia nastepujacy: "Public relations jest próba skonstruowania publicznego wsparcia w celu dzialania, przypadku, ruchu albo instytucji, przez informacje, perswazje a dostosowania sie".
S. Black: "Public relations owo zrecznosc natomiast nauka osiagania harmonii sposród otoczeniem poprzez wzajemne porozumienie oparte na prawdziwej i pelnej informacji".
K. Wojcik: "PR jest swiadomym, celowym, planowym, systematycznym zas dlugoplanowym oddzialywaniem organizacji, wladz, zrzeszen na sluchacze, zwana otoczeniem, skierowanym na ksztalt z nia specyficznej jakosci stosunków a ukladów przy uzyciu komunikowania zas pielegnowania kontaktów w charakterze jedynej, klasycznej metody, oraz subordynacja tych wplywów rygorom etycznym".
Cele
W zwiazki od momentu przyporzadkowania dzialan public relations dziedzinom: marketingowi, komunikacji spolecznej, zarzadzaniu rózne sa cele przypisane public relations. W pierwszym przypadku w ciagu koronny meta stosowania public relations mozna zdawac sobie sprawe kreowanie wizerunku firmy / organizacji na krzyz przekazanie informacji az do otoczenia na zagadnienie firmy, jej produktów ewentualnie uslug sposród wykorzystaniem liderów opinii czy tez wyraznie obok uzyciu np. mediów. Specjalisci od PR najczesciej wasko definiuja grupe docelowa swoich dzialan, azeby precyzyjniej szykowac w celu nich oferte. W drugim przypadku emfaza kladziony jest na bieg zarzadzania informacja, jaki ma w srodku funkcja istota zywa w swiadomosci odbiorcy koniecznosci istnienia organizacji, jej integralnosci ze srodowiskiem ja otaczajacym, etc., poprzez wytworzenie zaufania do firmy zas jej pozytywnego wizerunku. W trzecim przypadku uznaje sie PR za strategiczny element zarzadzania organizacja, którego celem jest sprawna, planowa, efektywna lacznosc nie inaczej w srodku niej, kiedy zas sposród otoczeniem. Do tego czasu nie rozstrzygnieto sporu, które sposród tych przechytrzyc jest wlasciwe, jednak gros badaczy przyznaje PR strategiczna role w organizacji tudziez stawia je jak równorzedne np. w stosunku do marketingu.
PR w Polsce
Od lat 90. XX wieku istnieje w Polsce duze zapotrzebowanie na specjalistów zajmujacych sie public relations oraz fason na to punkt widzenia, stad na wielu polskich wyzszych uczelniach powstaly wydzialy ksztalcace takich pracowników.
W Polsce zaloga dzialu PR nazywani sa od czasu do czasu "pijarowcami". Mówia rzeczywiscie o sobie nawet sami zatrudnieni w dziale PR.
Glówne wydarzenia w historii polskiego PR:
1994 - powstaje Polskie Towarzystwo Public Relations, inicjatorka powstania i pierwszym prezesem byla Alma Kadragic.
1996 - powstaje Kodeks Etyczny Polskiego Stowarzyszenia Public Relations.
2000 - powstaje Zgoda Firm Public Relations, zrzeszajacy firmy deklarujace dzialania zgodne z wysokimi standardami etycznymi.
2004 - powstaje Nakaz Dobrych Praktyk ZFPR, precyzujacy zasady natomiast standardy swiadczenia uslug PR.
Od 2003 roku zarzadzany jest w Polsce konkurs "Zlote Spinacze", jaki zostal zainicjowany przy uzyciu Zgoda Firm Public Relations. Przyznawana w poprzednio gratyfikacja "Zlote Spinacze" nalezy jego osoba do najbardziej prestizowych nagród branzy PR w Polsce<>].
Modele public relations
Modele public relations owo sposoby uprawiania PR z wykorzystaniem dana organizacje lub specjaliste. Powstaly na podstawie obszernego materialu historycznego i analizy wspólczesnej staz PR. Poszczególne modele róznia sie celem, natura komunikowania, zwiazkami miedzy uczestnikami procesu komunikowania a wykorzystaniem technik badawczych.
Na podstawie badan empirycznych a historycznych Grunig zas Hunt w 1984 roku wyróznili 4 modele PR:
rozglos (publicity);
informacja publiczna;
dwukierunkowy asymetryczny;
dwukierunkowy symetryczny.
1. Szpieg prasowy
Model glówny w latach 20. a 30. XIX wieku. Wiaze sie wyraznie sposród nadawaniem rozglosu konkretnej kwestii, bez wzgledu na jej zaleta (pozytywna, negatywna). Wykorzystuje techniki informacyjne polegajace m.in. na dostarczaniu na angaz klienta artykulów az do prasy, przedstawiajacych zleceniodawce w pozytywnym swietle. W okresie rozkwitu tej formy prowadzenia dzialan artykuly te czestokroc mijaly sie sposród rzeczywistoscia. Jednym z w najwiekszym stopniu znanych przedstawicieli tego modelu byl Phineas Barnum, Amerykanin, który zyl w XIX wieku, okreslany mianem mistrzem manipulacji. Owo on jest autorem stwierdzenia „niewazne, co o mnie mówia, grunt, azeby slusznie pisali nazwisko”. Dzien dzisiejszy ten model wystepuje wsród specjalistów zwiazanych ze sportem natomiast showbiznesem.
2. Projekt informacji publicznej
Pojawil sie na poczatku XX wieku, zas jego twórca byl Ivy Lee. Odrzucil jego osoba poprzednie procedura public should be damned na temat public should be informed. Rzetelna dana oraz mówienie prawdy to cele komunikowania. Celem ma egzystowac upowszechnianie informacji o firmie (nie mediacja). Lee stworzyl krajowy regulamin profesjonalny (Declaration of Principle) w którym podkreslal, ze PR opiera sie na otwartosci tudziez sluzy publicznemu dobru. Uwazal, ze gdyby prawda o firmie jest w celu niej szkodliwa, to trzeba to dokonac zmiany. Aplikacja PR oceniany z wykorzystaniem czesc wycinków. Jego informacje prasowe ówczesny szczytem wiarygodnosci, podawal w nich – co nie bylo powszechna praktyka – który je napisal tudziez w czyim imieniu. W swoim dzialaniu kierowal sie nie badaniami, tymczasem intuicja, która dwakroc go zawiodla – w przypadku promocji III Rzeszy tudziez ZSRR. Wedle tego modelu zatrudnienie PR owo przede wszystkim rozpowszechnianie informacji. Dzien dzisiejszy praktyczny w agencjach rzadowych, niektórych dzialaniach non-profit, w trakcie kampanii informacyjnych, informacjach kulturalnych.
3. Agencja PR Model dwukierunkowy asymetryczny
Pojawienie sie tego modelu jest dozwolone laczyc z aktywnoscia rzadu amerykanskiego w czasie komunikowania w trakcie Zas wojny swiatowej. W srodku jego pioniera uwaza sie Waltera Lippmana (Public Opinion). W rok po poprzednio do dyskusji wlacza sie Edward Bernays ze swoja ksiazka Crystalizing Public Opinion. Uwazal, ze PR prawdopodobnie wychodzic na dobre dobru publicznemu, gdyby przekonuje sie ludzi az do tego, co tudziez w istocie jest zgodne sposród ich interesem, i zrzeszenie zmienia sie jak jeden maz sposród wymaganiami publicznosci. Wykorzystanie ma liczyc na wylacznie na tym, ze organizacja jest pokazywana za posrednictwem uwypuklenie cech, które publicznosci w najwiekszym stopniu sie podobaja. ów wzorzec komunikacji podchwycili Hill tudziez Knowlton. Organizacja próbuje ujac odbiorców do swoich celów, niemniej jednak azeby sprawiac to skutecznie, starsza sie pierw zrozumiec ich potrzeby zas je zadowolic. W modelu tym duza wage przyklada sie do badan. Przewaznie uprawiany przy uzyciu doradców PR a przedsiebiorstwa.
4. Projekt dwukierunkowy symetryczny
Model zaklada podjecie wymiany informacji i opinii posrodku publicznoscia i firma. W srodku pioniera tego podejscia uwaza sie Bernaysa. Na gruncie naukowym byli owo Hunt zas Grunig, pierwsi praktycy owo David Finn tudziez Harold Burson. Wedlug tego modelu specjalisci od PR owo mediatorzy, pracuja, zeby uplastycznic publicznosci zatrudnienie firmy tudziez na przekór. Podejscie oceniajace maja badac, jednakowoz casus przebiega spokojnie. Dzisiaj praktyczny w wielu przedsiebiorstwach rynku niekonkurencyjnego. Polega na wytworzeniu sytuacji typu WIN-WIN, w której obie okolica moga wypelnic swoje interesy. Wedle Hunta zas Gruniga jest to casus, która powinna wyznaczac styl dla rozwoju PR w przyszlosci. Autorzy zdawali sobie acz sprawe sposród faktu, iz projekt ten jest obecnie nieczesto wykorzystywany.
Mylenie PR z marketingiem
Public relations czesto mylone jest z inna funkcja zarzadzania, jaka jest marketing. W wielu organizacjach zatrudnieni sa personel, którzy zajmuja sie za jednym zamachem public relations a marketingiem bez wyraznego wyznaczenia róznic. Na przestrzeni kiedy reklama jest zarzadzaniem relacjami pomiedzy firma oraz jej klientami, niemniej PR jest szersza kategoria tudziez odnosi sie do relacji miedzy firma tudziez jej interesariuszami kiedy np. pracownicy firmy, inwestorzy, obywatele lokalna, rzady oraz samorzady azali media. Glównym zalozeniem marketingu jest zadowolenie ludzkich potrzeb. Marketerzy dostarczaja produkty a uslugi do konsumentów w celu wymiany ich na inne dobro. Klasycy marketingu jak Philip Kotler tudziez Perkusja Armstrong zwracali uwage na marketing w charakterze czynnosci sluzace wybudowaniu odpowiedniej relacji z grupa docelowa, która ma wychodzic na dobre wymianie produktów, uslug, pomyslów tudziez innych rzeczy. Bajka marketingowa wyróznia sie tym, ze odbywa sie w niej obustronna wymiana czegos co gwoli kazdej ze strony posiada pewna zaleta. Celem marketingu jest zaspokojenie potrzeb klientów po to by dostac ekonomiczne zalozenia firmy. Public relations notorycznie stosowane jest jak przyrzad wspierajace marketing. Skoro profesjonalni praktycy PR posiadaja wiedze na temat redagowania materialów prasowych, wspólpracy z dziennikarzami (media relations) oraz implementacji strategii oraz programów komunikacyjnych, dzialy marketingu czesto korzystaja ze wsparcia konsultantów PR. Public relations jest dlugofalowym budowaniem a utrzymywaniem dobrych relacji sposród wewnetrznym a zewnetrznym otoczeniem firmy azaliz organizacji, pracownikami, inwestorami, organizacjami rzadowymi, liderami spolecznymi. W wielu firmach reklama oraz Public relations funkcjonuja w charakterze rozdzielne dzialy, które maja inne, tymczasem nakladajace sie a komplementarne cele.
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